Friday, February 17, 2012

OKGOing Strong

The treadmill quartet (OKGO) are at it again, with two unbelievably cool music videos.

The first, “This Too Shall Pass,” already at 33 million views, features an unbelievable Rube Goldberg Machine. A Rube Goldberg Machine, essentially a more complicated version of dominoes, features stuff knocking other things down, which leads to other things being knocked down. A lot of it is quite cool, particularly the notes “struck” on glass, and the allusions to previous OKGO music videos. Let hilarity and chaos ensue. Then be amazed to see it had all been done live.

The second music video, “Needing/Getting,” premiered in a 30-second ad during the Superbowl. You can watch the whole thing here:

I must say upfront that I’m not a huge fan of Needing/Getting. I have always believed that OKGO’s primary fault is that they have always put more emphasis on style than substance. Then again, that seems to be the direction the music industry is headed, so maybe they’re just ahead of the curve. In any event, when the “style” is this mind-numbingly awesome, it’s definitely worth 4 minutes of your Friday.


[Official info: The new music video from OK Go, (Needing/Getting) was made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they'd play the right note no matter where they were struck.]


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